In October 2022, Adidas found itself staring down an unprecedented crisis when it terminated its Yeezy sneaker partnership, a highly profitable business segment which at […]
Tag: sport
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
On Wednesday evening in Los Angeles, Steven Mena, founder of streetwear label Menace, was finalising designs on his computer for a run of graphic T-shirts […]
The NFL Makes a Play for Women’s Fashion
The National Football League wants to give its growing cohort of female fans an elevated take on game day gear. On Monday, the NFL announced […]
Nike’s Declining Brand Heat, in Five Charts
On Monday, Elliott Hill arrived at the starting block for his new role as Nike’s chief executive with a long row of hurdles in front […]
A Memo to Elliott Hill on His First Day at Nike
Nike has a fresh-faced new hire starting Monday. Elliott Hill begins his tenure as Nike’s new chief executive following last month’s announcement that his embattled […]
Arnault Poised to Buy Paris FC Football Club With Red Bull
Bernard Arnault’s family is nearing the purchase of a majority stake in second-tier football club Paris FC, investing alongside Red Bull, as the billionaire clan […]
Op-Ed | LVMH Is in the Luxury Driver’s Seat With F1 Deal
Bernard Arnault is firmly in the luxury industry’s driver’s seat with LVMH Moet Hennessy Louis Vuitton SE’s sponsorship of Formula One motor racing. The company’s […]
LVMH and Formula 1 Announce 10-Year Partnership
LVMH and Formula 1 on Wednesday announced a decade-long partnership to begin in 2025. As part of the deal, several LVMH brands including Louis Vuitton, […]
Buyout Firm L Catterton to Acquire Majority Stake in Pilates Chain Solidcore
L Catterton, the private equity firm backed by luxury goods giant LVMH, on Wednesday clinched a deal to acquire a majority stake in pilates studio […]
How Adidas Engineered Its Big Comeback
HERZOGENAURACH, Germany — Adidas’ Samba has been perhaps the most popular sneaker on the market for the past year, winning fans from Kendall Jenner to […]